You’re Doing The Work.

Now Let’s Make It Count.

You’re capable, motivated, and already making progress. But when the next step isn’t clear, working harder isn’t always the answer.

Get clear on what matters most, build a practical strategy, and turn good intentions into sustained progress — in your business or your financial life.

Andrew Herwig, financial coach, smiling at a café table.

5,000+ hours coached

•

$250K+ debt eliminated

•

YNAB Certified Coach

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Trusted by owners in 12+ industries

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5,000+ hours coached • $250K+ debt eliminated • YNAB Certified Coach • Trusted by owners in 12+ industries •

You’re not alone if…

On paper, a lot is going right.

You’re earning. The business may be growing. You’re saving, investing, paying down debt, or making increasingly consequential decisions.

But progress has also created new questions.

What deserves your attention now? Are you making the right tradeoffs? Is your money actually supporting the business or life you’re trying to build?

You don’t necessarily need to work harder. You need clarity about what matters next — and a plan you can actually follow through on.

Start With Clarity.

Build With Intention.

Most clients come to me having already made real progress. They’re capable, thoughtful, and ready for more — but the decisions are getting bigger and figuring everything out alone is getting harder.

That’s where coaching begins.

Andrew Herwig with a welcoming smile, ready to get started with your Clarity Session.

1. Clarity Session

45-Minutes

A focused conversation about where things stand, what you’re working toward, and what may be getting in the way.

We’ll clarify the problem and identify the smartest next step.

Book Your Clarity Session →

2. kickstart

5 Sessions in 5 Weeks

A focused period of deeper work.

We get underneath the immediate challenges, build the right systems and strategy, and create a clear path forward — personal or business.

3. Ongoing Coaching

Tailored To Your Needs — Supporting Your Growth

This is where good strategy becomes sustained progress.

We keep working together as you implement, learn, adjust, and encounter the next set of decisions. Regular sessions and ongoing support give you a trusted partner as the work evolves.

Each step builds — giving you structure, insight, and the ongoing support to reach your goals.

Who I Work With

My coaching practice has two arms — and I love them both.

At the center of both is a simple belief: thoughtful, growth-oriented people deserve clarity about where they stand, what matters next, and how their money can help them get there.

You’ve made progress. You’ve done the work. But the next leap? That requires a new level of structure, insight, and partnership.

Here’s what that looks like:

★ Business Owners

You’ve built something real. Now the decisions are getting bigger.

Growth creates questions about cash flow, profitability, pricing, hiring, capacity, and where to focus next. You don’t need generic advice — you need a clear understanding of your business and a strategic partner who can help you act on it.

Together, we might work on:

  • Understanding cash flow and profitability

  • Pricing, offers, and margins

  • Owner compensation and financial structure

  • Hiring and capacity decisions

  • Sales processes and client experience

  • Reserves, capital allocation, and growth planning

  • Identifying the highest-leverage problem to solve next

Strategy doesn’t stop at the recommendation. We stay with the work through implementation, iteration, and whatever comes next.

Explore Business Coaching →

★ Individuals & Couples

You make good money — and you want to feel more intentional about what it’s making possible.

We’ll start by:

  • Clarifying where your money is actually going

  • Designing a monthly cash flow plan

  • Creating a strategy for debt, savings, and investing

Then we layer in:

  • Long-term retirement and wealth-building strategy

  • Intentional spending aligned with your real priorities

  • Risk management and resilience planning

  • The mindset and structure to make confident financial decisions

If it impacts your financial life — it’s in scope.

Explore Personal Finance Coaching →

Tyler, business coaching client, smiling confidently after transforming his finances.

“Andrew’s expertise transformed my business. Within a year, it was more profitable than ever. His system revealed trends months in advance and gave me the clarity to act confidently.”

— Tyler, Business Client

Heather, a personal finance client, relieved and hopeful after paying off debt and gaining control.

“I paid off $22k in 5 months. But more importantly, I finally feel in control of my money — and excited about what’s next.”

— Heather, Personal Finance Client

Marc and Michelle, bakery owners, proud after stabilizing their seasonal business with coaching.

“Working with Andrew was one of the best decisions in our 23 years of business ownership. We finally built a system that lets us pay ourselves, reinvest, and plan with confidence.”

— Marc + Michelle, Business Clients

Katie, personal coaching client, smiling after aligning her finances with her life goals.

“Andrew helped me align my money with my values — and gave me peace and confidence I didn’t think were possible.”

— Katie, Personal Finance Client

Ready to see what clarity could change for you?

A Strategic partner

For what comes next

Andrew Herwig and his wife Caitlin smiling outdoors — a glimpse into the life behind the business.

Hi, I’m Andrew — Business Coach & Financial Strategist, and a calm thinking partner when the decisions start to feel tangled.

My career has always centered on helping people make meaningful progress. I’ve been a teacher, athletic coach, small-business operator, and now a financial and business coach. Along the way, I learned that good systems matter — but they only work when they’re built around the person, business, and goals they’re meant to serve.

Today, I work with thoughtful people who want more than a spreadsheet or one-time answer. We clarify what’s actually happening, decide what matters most, build a practical strategy, and stay with the work as real life inevitably changes the plan.

Whether we’re working on your business or your personal finances, my job isn’t to make decisions for you. It’s to help you understand your options, make better decisions with confidence, and build systems you can trust.

YNAB Certified Coach official badge, recognizing Andrew Herwig’s financial coaching credentials.

Ready for More Clarity?

You don’t need to have everything figured out before we talk.

Bring the question, decision, or challenge that’s taking up space in your head. We’ll get clear on where things stand, what matters next, and whether coaching together feels like a good fit.

Andrew Herwig on a video call, ready to connect with new coaching clients.

Start With the

Financial Clarity Toolkit

If coaching isn’t the next step yet, start with the same tools I use with clients to bring clarity to their finances.

  • 💸 Personal Finance Self-Assessment

  • 📊 Business Clarity Audit

  • 🧭 9-Step Resilient Wealth Framework

  • 🧾 Debt Paydown Tool

  • 📈 Net Worth Tracker

  • 🧮 Compound Interest Calculator

Personal finance self‑assessment spreadsheet for understanding income, spending, and savings.
Business clarity audit worksheet used to evaluate cash flow, profitability, and financial structure.
Resilient Wealth Framework outlining nine steps to building long‑term financial stability.
Compound interest calculator showing long‑term growth of savings and investments.
Debt paydown planning tool for organizing balances, interest rates, and payoff strategy.
Net worth tracker spreadsheet for monitoring assets, liabilities, and financial progress over time.