You’re Doing The Work.

Now Let’s Make It Count.

If your earnings aren’t translating to clarity, confidence, and control — it’s time for a better system.

Stop spinning your wheels and start building the richest life your money can make possible.

Andrew Herwig, financial coach, smiling at a café table.

5,000+ hours coached

Trusted by owners in 12+ industries

$250K+ debt eliminated

YNAB Certified Coach

5,000+ hours coached • Trusted by owners in 12+ industries • $250K+ debt eliminated • YNAB Certified Coach •

You’re not alone if…

You’re doing well — but not as well as you should be.

Maybe the income’s there, but the clarity isn’t. Maybe the business is growing, but your cash flow doesn’t show it. Maybe you’re paying off debt, saving for retirement, or investing — but it still feels like you’re guessing.

You know how to work hard. You just want to know it’s adding up to something that matters… That you’re on the path toward the life you deserve.

Start With Clarity.

Build The Life You Deserve.

Most clients come to me feeling like they should be doing better — but don’t have the systems, confidence, or control to match their effort. They’re thoughtful, capable, and ready for more. They just need a better way forward.

That’s what coaching provides.

Together, we’ll build a financial system that feels stable, intentional, and entirely yours — so your money stops being a source of stress and starts fueling the life you want.

Andrew Herwig with a welcoming smile, ready to get started with your Clarity Session.

1. Clarity Session

45-Minutes

A pivotal conversation to get grounded in what’s working, what’s not, and what’s possible.

We’ll clarify your goals and explore whether coaching is the right fit. You’ll leave with next steps and a plan to move forward.

Book a Clarity Session →

2. kickstart

5 Sessions in 5 Weeks

Your foundational coaching experience.

We’ll clean up your systems, refine your strategy, and lay the groundwork for long-term progress — whether personal or business.

3. Ongoing Coaching

Tailored To Your Needs

Once the foundation is solid, we shift into sustainable growth.

Ongoing clients receive regular sessions + unlimited asynchronous support to stay focused, confident, and in control.

Each step builds on the last — giving you structure, insight, and the ongoing support to turn your goals into reality.

Who I Work With

My coaching practice has two arms — and I love them both.

At the center of it all is a belief: Thoughtful, growth-oriented people deserve the financial success their effort should be affording them.

You’ve made progress. You’ve done the work. But the next leap? That requires a new level of structure, insight, and partnership.

Here’s what that looks like:

Business Owners

You’ve built something real — but behind the scenes, cash flow is chaotic, growth is unstable, and your financial strategy hasn’t caught up to your ambition.

We’ll start by:

  • Uncovering your ideal business model

  • Auditing income, expenses, and debt

  • Stabilizing cash flow with a system that supports you

Then we’ll layer on:

  • Robust owner’s comp and tax strategy

  • Smart reserve allocation

  • Clear plans for scaling with confidence

If it impacts your money as a business owner — it’s in scope.

Explore Business Coaching →

Individuals & Couples

You make good money — but it doesn’t feel like enough. Or like it’s adding up to the life you want.

You’ve had wins. You’re a striver. You see a better future — but aren’t sure how to get there.

We’ll start by:

  • Getting clarity on where your money’s actually going

  • Creating a monthly cash flow plan that works

  • Building debt, savings, and investing strategies that match your goals

Then we’ll expand your mindset, align your money with your values, and give you the tools to thrive — now and in the future.

Explore Personal Finance Coaching →

Tyler, business coaching client, smiling confidently after transforming his finances.

“Andrew’s expertise transformed my business. Within a year, it was more profitable than ever. His system revealed trends months in advance and gave me the clarity to act confidently.”

— Tyler, Business Client

Heather, a personal finance client, relieved and hopeful after paying off debt and gaining control.

“I paid off $22k in 5 months. But more importantly, I finally feel in control of my money — and excited about what’s next.”

— Heather, Personal Finance Client

Marc and Michelle, bakery owners, proud after stabilizing their seasonal business with coaching.

“Working with Andrew was one of the best decisions in our 23 years of business ownership. We finally built a system that lets us pay ourselves, reinvest, and plan with confidence.”

— Marc + Michelle, Business Clients

Katie, personal coaching client, smiling after aligning her finances with her life goals.

“Andrew helped me align my money with my values — and gave me peace and confidence I didn’t think were possible.”

— Katie, Personal Finance Client

Let’s Write Your Success story Next.

Not ready for

coaching yet?

If you’re not quite ready for coaching, these tools will still help you get unstuck. Use them to build clarity, reduce overwhelm, and take meaningful next steps.

  • 📊 Business Clarity Audit

  • 💸 Personal Finance Self-Assessment

  • 🧮 Compound Interest Calculator

  • 🧾 Debt Paydown Tool

  • 📈 Net Worth Tracker

  • 🧭 9-Step Resilient Wealth Framework

Debt paydown planning tool for organizing balances, interest rates, and payoff strategy.
Net worth tracker spreadsheet for monitoring assets, liabilities, and financial progress over time.
Resilient Wealth Framework outlining nine steps to building long‑term financial stability.
Personal finance self‑assessment spreadsheet for understanding income, spending, and savings.
Business clarity audit worksheet used to evaluate cash flow, profitability, and financial structure.
Compound interest calculator showing long‑term growth of savings and investments.

Why Clients Trust Andrew

to Unlock Their Best Life

Andrew Herwig and his wife Caitlin smiling outdoors — a glimpse into the life behind the business.

Hi, I’m Andrew — financial coach, strategic thinking partner, and the calm voice in your corner when things feel tangled.

I’ve spent the past decade helping people solve complex problems, build meaningful systems, and pursue lives that actually reflect what matters most. Before coaching, I was a teacher, mentor, and small business operations leader — experiences that taught me how to simplify the complex and support people through meaningful change.

My clients are thoughtful, high-achieving people who know they should be doing better with money — but haven’t had the right system, structure, or support. That’s where I come in.

Whether you’re managing personal finances or leading a business, I’ll help you design a financial life that’s calm, clear, and aligned — so you can spend less time worrying about money, and more time living the life you actually want.

YNAB Certified Coach official badge, recognizing Andrew Herwig’s financial coaching credentials.

Ready To Build

The Life You Deserve?

You’re smart. Capable. Ambitious. But without the right system, the life or business you’re trying to build always feels just out of reach.

Let’s fix that. The next step is simple.

Andrew Herwig on a video call, ready to connect with new coaching clients.