Burgers and Fries. Burgers and Fries.
At one point, McDonald’s sold a little bit of everything.
The original menu was big—barbecue, sandwiches, desserts.
Then the McDonald brothers made a bold decision:
Strip it down. Focus on what sold best.
Burgers and fries... Burgers and fries…
They redesigned the kitchen for efficiency.
Perfected the recipe and process.
Built a system they could scale.
That focus became the engine behind more than $2 trillion in global sales.
Let me say, as clearly as I can:
If you’re showing up, making intentional decisions, and course-correcting as you go—you are doing it right.
The results just don’t always look like a highlight reel.
Most people chase big outcomes…
before they’ve nailed the basics.
Before McDonald’s built a global empire, they got one thing right: their focus.
Burgers and fries… Burgers and fries….
They didn’t scale first.
They didn’t expand the menu first.
They focused relentlessly on the fundamentals—because that’s what everything else depends on.
And the same is true in your finances.
But that’s where many people get stuck:
They chase big outcomes… before they’ve nailed their own version of burgers and fries.
I see it all the time:
Business owners chasing a big revenue goal…
But their team doesn’t know what to focus on to make that happen.
And they haven’t built a reliable process for managing cash flow to maximize the opportunity.
Individuals and couples chasing debt freedom or early retirement…
But they haven’t built a consistent monthly spending plan they can stick to.
And they keep assuming it’ll just work out sometime in the future.
Big goals are great.
But chasing outcomes without building an intentional process is a recipe for frustration.
Burgers and fries... Burgers and fries…
The million-dollar year doesn’t happen because you aim at $1M.It happens because you execute the right habits, over and over.
And when you do it right, you may be so focused on the burgers and fries of your situation… that you only realize you hit your goal after the fact.
Outcome goals vs. Process goals
Most people set outcome goals:
Pay off $50k in debt.
Build a $1M business.
Save for a down payment.
Hit $200k/year in personal income.
That’s good.
But an outcome goal without an intentional process behind it is just wishful thinking.
The right question might be:
“What would have to be true for this outcome to be guaranteed?”
Or even simpler:
“What’s my burgers and fries?”
That’s where the real work happens.
When you define the process that will make the outcome inevitable—and then commit to executing it—momentum builds.
And when momentum builds, the outcomes often take care of themselves.
Burgers and fries... Burgers and fries…
What burgers and fries look like
It’s not complicated.
In fact, that’s the point.
Burgers and fries... Burgers and fries…
A few simple things, done consistently, will do more for your finances or your business than chasing complexity ever will.
For business owners:
Plan your spending at the start of the month.
Pay yourself, consistently.
Track cash flow weekly.
Keep expenses lean and intentional.
Build a simple, scalable offer—and deliver it with excellence.
For individuals and couples:
Plan your spending before the month begins.
Track weekly.
Automate savings.
Align dollars with your values.
Keep your account structure ruthlessly simple.
These aren’t flashy.
They won’t go viral.
But they’re how real progress happens.
Burgers and fries... Burgers and fries…
It’s not boring. It’s the highest-leverage thing you can do.
There’s a temptation to skip ahead.
To launch the new product.
To chase the next thing.
To add complexity.
But doubling down on the basics is what creates outsized results.
It’s not boring to build a perfect process.
It’s the most important thing you can do for your business—or your personal finances.
When you nail burgers and fries:
Progress compounds.
Results become predictable.
Stress drops.
Confidence rises.
And the best part?
Once the foundation is solid, everything you layer on top performs better.
What’s YOUR burgers and fries?
If you’re not seeing the progress you want, don’t start by chasing bigger goals.
Start here:
👉 What’s the simplest process that, done well, would make my goal easier or inevitable?
👉 What habit or system would give me consistent wins—month after month?
👉 Am I focused on the right small things… or distracted by chasing the big ones?
Burgers and fries... Burgers and fries…
Build that first.
Then scale.
That’s how you create something real.
— Andrew
Want to talk with Andrew directly?
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