One Big Project at a Time
Once a business gets stable, it’s easy to fall into a new trap:
Everything’s finally working — so let’s fix it all.
I see it all the time.
The Light Switch flips.
Cash flow steadies.
The owner feels clear and confident…
and then piles five new initiatives on their plate.
Website revamp, new offer buildout, pricing update, team hire, tax cleanup — all in one month.
It’s ambitious. It’s exciting.
And it rarely works.
Let’s get into it.
— Andrew
In This Edition:
✏️ Why clarity means choosing one big project — not juggling five at once.
📊 A client reminder that traction comes from focus, not friction.
⚙️ A quick 3-question filter to name your next priority.
❓ What deserves your best focus — and what’s getting in the way?
✏️ OWNER TO OWNER: Clarity means knowing what comes next
I’ve worked with too many owners who hit this exact moment — where momentum turns into temptation. You finally have space, and you want to be busy using it well.
But let's remember:
Clarity isn’t about doing more.
It’s about doing the right thing next.
That’s why one of the simplest, most powerful questions I ask of clients is this:
What’s your one big project right now?
Not your backlog. Not your someday list. Just the one thing that deserves your full attention in this season.
A longtime client wrote me a beautiful note yesterday:
“You helped me understand the difference between complexity and clarity. The way you framed risk, reserves, diversification, and ‘one big project at a time’ has already changed how we move through decisions.”
That phrase has been echoing in a lot of coaching sessions lately. It’s not just good advice — it’s a design principle.
And as Gary Keller (author of The ONE Thing) asked:
“What’s the one thing you can do, such that by doing it, everything else becomes easier or unnecessary?”
That’s the kind of clarity we’re aiming for.
📊 IN THE WEEDS: Why this works
Here’s what happens when you commit to one big project at a time:
You stop context-switching, which preserves energy and reduces friction.
You create visibility for your team and align priorities more easily.
You build traction — because momentum requires focus.
You measure outcomes instead of guessing what worked.
It doesn’t mean you ignore everything else. It just means you stop diluting your leadership.
⚙️ TRY THIS TODAY: Create a priority filter
Grab a blank sheet of paper and write these three prompts:
What’s the one big outcome I want this quarter?
What systems, resources, or capacity are required to make it happen?
What other projects can wait until after that’s complete?
If you’re not sure what to pick, take a page from Gary and ask:
What decision or initiative would have the biggest ripple effect on everything else?
That’s your next focus. Let everything else wait.
❓ ONE BIG QUESTION
What’s the one big project your business actually needs from you right now — and what’s getting in the way of giving it your full focus?
Want to talk with Andrew directly?
Schedule a 30-minute Free Clarity Session to get expert eyes on your financial questions and explore what support might look like.
→ Book your Free Clarity Session
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