The Clearest I've Felt All Year
Last week in the personal edition, I shared how the chaos in my personal life — new baby, shifting roles, mounting pressure — led me to write a Seasonal Mission Statement to help define what success looks like right now.
But this isn’t just a personal exercise.
It’s a powerful tool for your business too — especially if you’re trying to grow with intention instead of just hustle harder. No matter what your current season looks like, this is a way to cut through the noise and find unmatched clarity.
Here’s how I applied it to my own business — and what it might unlock for yours.
Define the mission for this season
This isn’t a 12-month plan. It’s a right now, for as long as it takes for the goal to be met plan.
What’s the most important outcome that absolutely needs to be achieved ASAP?
The outcome that — if achieved — would make everything else easier or even irrelevant?
Once you can answer those questions, you’ve discovered your mission.
In my business, this season is about reaching a specific revenue goal. I’m not claiming that as a novel idea — most business owners have a number in mind. But defining it as the mission for this season gives it real urgency. In part, because there are other very real things I’ll say no to until I’ve earned success in this one area.
It becomes a filter for every decision.
What would have to be true?
Once I had a clear mission, I asked:
What would have to be true for this to happen?
That question surfaced some hard truths. I ran the math on my own numbers. And I was floored by what I saw.
Despite 65% of my client base being personal finance clients… 85% of my revenue comes from my business clients.
I’ll say that again:
65% of my clients account for just 15% of my total revenue.
The other 35% of my clients account for 85% of my total revenue.
Takeaway? Who I coach matters a lot more than how many hours I coach. Interesting...
Back to the math...
To reach my revenue target for this season, I divided the gap by my most and least profitable price points.
Then the most dramatic insight emerged:
I need just 3 new top-end business clients to hit my goal, or
I’d need 59 new low-end personal finance clients.
That’s when it clicked.
I love both sides of my business — but if I want to grow with clarity, I need to direct my limited time and energy where it makes the biggest impact.
Now before I continue, I want to say: realizing I was just three clients away from a major milestone was exciting — but it wasn’t the only emotion I felt.
Personal finance coaching is where my business began.
It’s what I’ve been doing longest.
It’s where I’ve had some of my most dramatic client wins.
Those coaching relationships are incredibly meaningful — and I’m not stepping away from that work.
But the numbers told a clear story about the opportunity cost of where I spend my time. And I had to take those insights seriously.
Bridging the gap
So now, every ounce of my outreach and marketing effort is going toward attracting those top-tier business clients.
To be clear: I’m not dropping anyone. And I’m not subtly trying to send a message, either!
If you’re a current client — I’m with you until the wheels fall off.
But I am making tradeoffs. I’m focused. I’ve defined success for this season, and I won’t shift these new priorities until I’ve filled those key seats on my client roster.
I share this part of my personal journey as a business owner because this is the clarity every owner deserves.
Service-based business? You may need to raise rates, reduce offer bloat, or focus on one high-leverage client segment.
Product-based? It might mean shifting SKUs, rethinking margin strategies, or pulling back on channels that create noise but little return.
But you can’t make any of those decisions until you define:
What success looks like now, and
What must be true to get there.
Once you do, everything else falls into place.
The clarity I've found
Most of the time, I feel like I’m flailing toward success — making decent moves, trusting my instincts, and earning occasional luck by sticking with it.
But now?
I have a single mission.
A clear goal.
A filter for every decision.
That clarity brings calm. It brings confidence.
It makes the work more focused and the wins more meaningful.
And if that’s something you’re craving — no matter the size or scale of your business — I’d love to help.
Try this today
Write your Seasonal Mission Statement:
What is your #1 business priority right now?
What would have to be true for that to happen?
What tradeoffs would you need to make?
What’s your plan to bridge the gap from current reality to that future?
And if you want help doing this work — to map your goals, refine your offers, and implement a financial plan that aligns with it all — schedule a Business Clarity Session below.
👇
Schedule a Business Clarity Session
Talk soon, and good luck.
— Andrew
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