The Light Switch Moment
Every coaching relationship is different. Different personalities, different priorities, different business models.
But they all have one thing in common:
There’s a moment of seismic shift.
At first, we’re doing the work — building systems, learning the theory, tracking data, getting organized. It’s helpful. Encouraging, even. But there’s often still doubt. Disorientation. That lingering sense of… “is this really going to work?”
And then, at some point — sometimes 6 weeks in, sometimes 6 months — it happens.
The Light Switch Moment.
That point where a business owner goes from “I think I get it…”to
→ “Oh wow. This actually works.”
After that, everything changes.
Let’s dig in,
— Andrew
In This Edition:
✏️ Ever felt like you’re doing all the right things… but still waiting for proof it’s working?
📊 Before you optimize your numbers, make sure they’re telling the truth.
⚡ Want clarity fast? Picture the moment everything finally clicks.
❓ What single move would turn your next “someday” into a turning point?
✏️ OWNER TO OWNER: The Moment Everything Clicks
Every business I work with is unique — different revenue models, different challenges, different goals.
But every single one experiences some version of what I call The Light Switch Moment.
It’s the point when the systems we’ve been building finally lock into place and start producing clarity, confidence, and cash flow.
Sometimes it takes six weeks. Sometimes six months.
But once we hit it, things accelerate.
The business becomes something entirely different than it was when we started.
Here’s the arc I see most often:
Phase 1: Disorganized but optimistic. Revenue is inconsistent. Spending is reactive. You’re juggling everything manually. We triage and attack the first target area.
Phase 2: The build. New systems. New habits. Better workflows. Tighter roles. It’s like organizing your basement — sometimes things look worse before they get better.
Phase 3: Something clicks. A major revenue month. A key hire. A difficult tradeoff. Suddenly, strategy and execution align.
→ When the conditions are just right, this is the Light Switch.
It becomes the clear dividing line between Before and After.
The work doesn’t stop here — but it gets a lot clearer.
We’re no longer guessing. We’re no longer stuck in cleanup.
Now we’re making decisions based on real data inside a working system — one that reflects your actual goals, not just what the business defaulted into over time.
Here’s what this looks like in the real world:
A client of mine — a real estate broker — spent six months hovering at 1–3 transactions per month. She felt stuck.
But she stayed committed to the foundation.
She refined her outreach strategy.
We reorganized how deal money flowed through her accounts.
She built a system to track and manage each transaction’s costs and profit.
And then —
Twelve transactions under contract in a single month.
Projected revenue? $500k.
Projected profit? About $400k.
That’s not a fluke.
That’s a Light Switch moment.
That’s what a system does when it starts working.
Now this is clearly a dramatic example, but it demonstrates this next point perfectly.
👇👇👇
📊 IN THE WEEDS: Don’t Judge the “Before” Too Harshly
This is exactly why I don’t treat your early numbers as gospel.
When I run a Business Clarity Audit — your ratio of profit, OpEx, owner’s comp, tax planning, cost of goods — I know I’m looking at a business in transition.
Even if you’ve been operating for years, if the systems aren’t dialed in, your financials don’t reflect the business you want to run — they reflect the one that caused you to ask for help.
They reflect the “Before.”
And if we take messy inputs and try to overanalyze them..
We get messy conclusions.
It’s tempting to go full CFO right away. But if you’re still paying bills manually, guessing at taxes, using one account for everything, and absorbing expenses without clear visibility — the numbers are lying to you.
So I always start with this:
Build the better system first.
Then let the numbers do the talking.
⚙️ TRY THIS TODAY: Your Post-Switch Snapshot
Don’t overthink this — just write it out:
What does your business look like after the Light Switch flips?
Start with these questions:
How many customers/clients are you serving per month?
What’s your ideal profit margin?
How much are you paying yourself?
What’s your weekly workload?
What does your team or systems handle vs. what’s still on your plate?
This isn’t a daydream. It’s your calibration point.
Everything — everything! — you build should be aimed at earning your Light Switch Moment.
(And if it’s already happened? Use this to mark the next one.)
❓ ONE BIG QUESTION:
Take a breath. Think hard.
What’s the number one action you must take to earn your Light Switch moment?
Not the ten-item to-do list.
Not the long-term "maybe".
The one thing that moves you closer to clarity, systems, and results.
Name it. Then take the first step.
Want to talk with Andrew directly?
Schedule a 30-minute Free Clarity Session to get expert eyes on your financial questions and explore what support might look like.
→ Book your Free Clarity Session
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