This Is Not About Money.
New clients often tell me our coaching sessions are “surprisingly wide-ranging.” Some have even compared them to therapy. (Spoiler: we don’t actually spend much time looking at spreadsheets.)
My response is always the same:
Money touches every aspect of our lives, so of course these conversations will wander into emotional territory. It’s good, it’s okay, and it’s in my wheelhouse.
It reminds me of something Nike’s Coach Bennett often says while doling out life advice disguised as fitness guidance:
“This is about running. This is not about running.”
When it comes to my work, I feel exactly the same:
This is about money. This is not about money.
Here’s what I mean.
Money is just one way we measure and exchange value. But the real driver—the thing that comes first—is the value itself.
In any context—parenting, career growth, running a business—the goal is the same: contribute more than you take. Bring surplus value to the table, and you’ll set the stage for stronger relationships, better opportunities, and yes, greater financial rewards.
Here’s what that can look like in everyday life:
It might mean helping your kids see that their allowance isn’t “free money,” but a reflection of the value they’ve added to the household — and showing them they can create more by taking on new responsibilities.
It might mean becoming the person your manager can count on to take ownership, solve problems, and elevate the team — making you the obvious choice when opportunities or raises come along.
It might mean delivering such consistent quality and value that your customers see hiring you as the safest, smartest decision — and are happy to pay for it.
The numbers matter, but they’re just the scoreboard.
The real game is showing up and being valuable — consistently, and with intention. Lead with value, and the rest will follow.
Until next time,
— Andrew
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