Spend More to Earn More
We’ve all been told the same thing: Cut costs. Stay lean. Tighten up. And yes — sometimes, that’s exactly what a business needs. But sometimes? It’s the opposite.
This edition dives into a more nuanced truth: The smartest move isn’t always spending less — it’s spending better. (I'll share exactly what that looks like below.)
If anything hits close to home — or has you wondering how it applies to your business — you know where to find me. I’d love to talk it through.
But for now, let’s jump in.
— Andrew
In This Edition:
✏️ Why spending more is sometimes the smartest move
❓ One question to rethink every expense
📊 How one owner cut costs and leveled up
⚙️ A simple formula to guide spending decisions
✏️ OWNER TO OWNER:
Spend More to Grow? Sometimes, Yes.
Most of us walk around with the same generic business goals: cut costs, stay lean, keep overhead low.
And in a lot of cases, that’s exactly right.
But if you want to build the kind of business you dream of owning? That mindset can hold you back.
Some of the best decisions I’ve made — and the best ones I’ve seen clients make — came from spending more, not less. Not just more for the sake of it, but in the areas that actually move the needle and lead to outsized results.
Here’s the thing: not all expenses are created equal. Some feel familiar and safe, but don’t meaningfully contribute to growth. Others feel risky — but can create a clear path to more revenue, greater efficiency, or increased time freedom.
That’s what this is really about: Spending where the return is worth it.
I’ve seen clients hesitate to invest in ad spend, new hires, software tools, and more — because it meant increasing an expense line item. But after running the numbers (and asking the right questions), those same decisions often became inflection points. Sometimes your biggest opportunity is sitting just on the other side of a smart investment.
The key isn’t to throw money around — it’s to get clear on what’s truly driving growth.
And that kind of clarity? It gives you permission to spend with confidence, knowing the dollars you’re putting to work have a job to do — and they’re doing it well.
❓ One Big Question:
Where are you under-spending out of fear, not strategy?
We all know what over-spending looks like. But what about under-spending?
Sometimes, the reason we’re stuck isn’t that we’re being careless — it’s that we’re being too cautious. We avoid investing in systems, people, or tools because they cost money, forgetting to ask the more important question: What’s the upside?
If you’ve been pinching pennies in your business, take a second look.
Where might a thoughtful investment unlock time, revenue, or sanity?
📊 IN THE WEEDS:
How a Rental Owner Cut Costs — by Spending More
One of my clients owns a handful of short-term rentals. He came to me frustrated with rising cleaning and laundry costs. He couldn’t shake the feeling that things were getting out of hand — and he was right.
Cleaning time reports were showing that units were taking much longer than expected to clean. He suspected some staff might be padding timecards. And his third-party laundry provider? Expensive, inflexible, and eating into margins.
We took a close look.
He ran the numbers and realized that investing in commercial washers and dryers — enough to cover all his units — would pay for itself in short order. Not only would it eliminate his outside laundry service, but his existing cleaners could handle the laundry on-site without adding much time to their workflow. More control, fewer vendors, and better margins.
We mapped out the cash flow, sourced funds for the investment, and pulled the trigger. Eight machines later, he now has a system that works — and makes him money.
We also set him up with a time tracking app that uses geofencing to accurately log when cleaners arrive and leave. No more guessing. Just clean data, and a clean space.
The result?
Higher profitability. More accountability. And a business that runs smarter — because he wasn’t afraid to spend where it counted.
⚙️ TRY THIS TODAY:
Make a list of high-ROI opportunities you’ve been avoiding.
Open a blank page and write down three opportunities you’ve considered — but haven’t acted on — because of the cost.
Then, for each one, ask yourself:
What would wild success look like here?
What would need to happen to make it a reality?
If I knew I’d get that result, would I make the investment?
You might find that the cost isn’t the problem — it’s the uncertainty. And with the right plan, that’s something you can change.
Want to talk with Andrew directly?
Schedule a 30-minute Free Clarity Session to get expert eyes on your financial questions and explore what support might look like.
→ Book your Free Clarity Session
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The Margin & Meaning™ newsletter by Spend With Clarity is published every two weeks — no fluff, just thoughtful insights delivered straight to your inbox.
